The Very Idea

Unlocking the Power of Idea Economics
 
 
Urbane Publications (Verlag)
  • erschienen am 18. Oktober 2018
 
  • Buch
  • |
  • Softcover
  • |
  • 400 Seiten
978-1-911583-37-0 (ISBN)
 
Look at any successful venture, business or otherwise, and at some point there'll be someone at its heart who had 'a great idea!' But how do you truly realise the value of your ideas?
  • Englisch
  • Rochester
  • |
  • Großbritannien
  • Broschur/Paperback
10 black and white
  • Höhe: 130 mm
  • |
  • Breite: 199 mm
  • |
  • Dicke: 60 mm
  • 400 gr
978-1-911583-37-0 (9781911583370)
David Wethey is an author and writer from Alvechurch, Worcestershire. He founded Agency Assessments International (AAI) in
1988 and has undertaken projects in more than 40 countries. In 2008 he was awarded an Honorary Fellowship by the IPA for services to the Client/Agency Relationship.
David is the bestselling author of Decide, published in 2013 and Mote, published by Urbane in 2016. Mote was shortlisted for the CMI Book of the Year Award in 2016.

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