Brand Now: How to Stand Out in a Crowded, Distracted World

 
 
Amacom (Verlag)
  • erschienen am 20. Dezember 2017
 
  • Buch
  • |
  • Hardcover
  • |
  • 240 Seiten
978-0-8144-3922-7 (ISBN)
 
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
Special
  • Englisch
  • New York
  • |
  • USA
  • Höhe: 218 mm
  • |
  • Breite: 170 mm
  • |
  • Dicke: 27 mm
  • 371 gr
978-0-8144-3922-7 (9780814439227)
0814439225 (0814439225)
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NICK WESTERGAARD is chief brand strategist at Brand Driven Digital, host of the popular On Brand podcast, and author of Get Scrappy. An in-demand speaker at conferences and corporate events throughout the world, he teaches branding, marketing, and communication at the University of Iowa.

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