This book offers a collection of conversation analytic investigations, focusing on the efforts of one US-based philanthropic organization to communicate its mission of improving public health through its funding of health-related research and programming. In contrast to big speeches and news interviews, much communication with the public involves routine communications undertaken by institutional representatives: this book considers through conversation analysis how this can be done most effectively.
Communicating with the Public broadens the scope of conversation analysis by unveiling the interactive, multi-party, and multi-modal nature of institutional messaging that may have otherwise been construed as scripted, monologic undertakings. To this end, it features a diverse array of contemporary platforms, including webinars, podcasts and television interviews, as well as face-to-face conversations after conference talks and panel discussions. The chapters in this volume reveal how both foundation representatives and their interlocutors target messaging to specific audiences that may or may not be (physically) present, manage the logistics of delivering such messaging, and position themselves as credible experts or a unified institutional collective.
||Bloomsbury Publishing PLC
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Hansun Zhang Waring is Associate Professor of Linguistics and Education at Teachers College, Columbia University, USA.
Elizabeth Reddington is a doctoral candidate in Applied Linguistics at Teachers College, Columbia University, USA.
Foreword, John Heritage (UCLA, USA)
Part I: Overview
1. Introduction, Elizabeth Reddington and Hansun Zhang Waring (both Teachers College, Columbia University, USA)
Part II: Doing Messaging
2. Beyond Neutrality and Adversarialness: The Case of Platform Questions, Hansun Zhang Waring (Teachers College, Columbia University, USA)
3. Enabling Institutional Messaging: TV Journalists' Work with Interviewee Responses, Carol Hoi Yee Lo and Di Yu (Teachers College, Columbia University, USA)
4. Constructing the Audience in Media Interviews, Nadja Tadic and Di Yu (Teachers College, Columbia University, USA)
Part III: Managing Logistics
5. But-prefacing for Refocusing in Public Talk, Ann Tai Choe (University of Hawaii at Manoa, USA) and Elizabeth Reddington (Teachers College, Columbia University, USA)
6. Curating the Q&A: The Art of Moderating Webinars, Allie Hope King (Teachers College, Columbia University, USA)
7. Narrating the Visual in Webinar Q&As, Di Yu and Nadja Tadic (Teachers College, Columbia University, USA)
Part IV: Negotiating Identities
8. Constructing Expertise: Person Reference in Audience Members' Self-Identification in Public Talk Q&A Sessions, Ignasi Clemente (City University of New York, USA and University College London, UK)
9. Gaze as a Resource for Creating Coherence across Speakers during Moderated Panel Discussions, Christopher D. Van Booven (College of the Holy Cross, USA)