A step-by-step guide for succeeding on the for ''business'' social media network
LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.
* Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network
* Features hands-on tutorials, case studies, examples, tips, and tactics
* Reveals how to monitor and maintain a vibrant LinkedIn presence
* Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
* Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform
This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 22.8 cm
Breite: 18.7 cm
Dicke: 2.1 cm
Gewicht
ISBN-13
978-1-118-35870-2 (9781118358702)
Schweitzer Klassifikation
Viveka von Rosen is known internationally as the "LinkedIn Expert" and has trained more than 10,000 business professionals on using the popular social media platform. She hosts the weekly #LinkedInChat on Twitter and is co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. With 25,000+ first-level LinkedIn connections, she is regularly quoted in such outlets as Mashable.com, TheSocialMediaExaminer.com, and the Miami Herald. In January 2012, she was named a Top 50 Social Media Influencer by Forbes.
Foreword xxiii
Introduction xxv
Chapter 1 Get LinkedIn 1
Chapter 2 Weeks 1-2: Get Started on LinkedIn 25
Chapter 3 Weeks 3-6: Ready, Set, Profile 67
Chapter 4 Weeks 7-9: Use Your Company Profile
Chapter 5 Weeks 10-15: Creating and Managing a Network That Works 129
Chapter 6 Weeks 16-18: Getting Strategic with Groups 179
Chapter 7 Weeks 19-22: Get Strategic with LinkedIn's "Other" Options 219
Chapter 8 Week 23: Putting It All Together 255
Chapter 9 Optimizing Your Time Using LinkedIn 271
Chapter 10 LinkedIn Ads, Labs, Apps, and Tools 283
Chapter 11 LinkedIn and You: Getting Specific 303
Index 339
