This brief explores the business and global implications of the American shale energy, or natural gas, revolution. Specifically, it provides a rational, comprehensive look at the major business themes and management implications that surround the new abundance of natural gas in the United States and identifies some of the most significant geopolitical considerations globally. While acknowledging some of the controversies and hazards surrounding the extraction techniques, commonly known as "fracking", the author also looks at the hopes this technique poses and details how shale energy will impact supply chains for firms.
The discovery of new sources of domestic natural gas in recent years - coupled with innovations that facilitated their extraction - has altered the global landscape. However, the vast majority of the information out there for business students, faculty, and practitioners about the natural gas revolution is focused on the impact of "longer and lower" energy prices; and, secondarily, opportunities within the domestic energy sector. Each of these is crucial for business people to understand, however, the natural gas revolution is about much more. Companies of all sizes, whether they see it or not, are having new opportunities open up for their products and services. Further, the globalization of shale energy will have far reaching influence beyond simply economic factors. Geopolitical considerations and the re-structuring of international relations around shale energy will impact supply chains in a myriad of ways. This book aims to examine these opportunities.
Featuring case studies from contemporary companies, this book will be of interest to students, academics, researchers, professionals and policy makers who are seeking to understand the business and global implications of the shale energy revolution.
Andrew R. Thomas, PhD is Associate Professor of Marketing and International Business at the University of Akron; and, the bestselling author/editor of 21 business books. He also serves as a member of the Core Faculty at the International School of Management in Paris, France.
His most recent works include Ethics and Neuromarketing (Springer 2016) The Customer Trap: How to Avoid the Biggest Mistake in Business (Apress, 2015) and Global Supply Chain Security (Springer, 2015).
His book The Distribution Trap: Keeping Your Innovations from Becoming Commodities was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Direct Marketing in Action was a finalist for the same award in 2008.
Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and a regularly featured analyst for media outlets around the world such as BBC, CNBC, Fox News, CNN, and ABC.
Andrew is a founding member of the National Academy of Sciences' Transportation Research Board Global Supply Chain Security Subcommittee.
For the past number of years, he has worked closely with MAGNET (Manufacturing Growth Network) - the MEP for Northeast Ohio- to conduct market research studies for firms looking to discover and access new markets within the context of America's shale energy revolution.
Before becoming a professor and author, Andrew was a principal in the first company in history to manufacture motorcycles in China and sell them for export: having traveled to and developed distribution channels in 120 countries on all seven continents.
Preface.- Chapter 1: Introduction.- Chapter 2: How We Got to Now: A Brief History of the Shale Energy Revolution.- Chapter 3: Business and Geopolitical Implications of American Shale Energy.