Implementing Global Marketing Strategies
Computer Technology Research Corporation,U.S. (Verlag)
  • erschienen im Juni 1999
  • Buch
  • |
  • Softcover
  • |
  • 225 Seiten
978-1-56607-065-2 (ISBN)
Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
  • Englisch
  • Charlston
  • |
  • USA
  • Für höhere Schule und Studium
  • |
  • Für Beruf und Forschung
  • Höhe: 230 mm
978-1-56607-065-2 (9781566070652)
1-56607-065-1 (1566070651)

The Global Marketplace; E-Commerce Business Imperative; Growth of the Internet; Intranets and Extranets; Trends Toward Supply Chain Integration; The Virtual Corporation; Business-to-Business (B2B) Commerce; Business-to-Consumer (B2C) Commerce; E-Commerce Features; Catalogue-Based Purchasing; Electronic Payment Systems; Web-Based Electronic Data Interchange (EDI); Transaction Methods; Digital Money Concepts; E-Commerce Security; Privacy Issues; Payment Processing; The Benefits of E-Commerce; Targeted Marketing; Pricing Alternatives; Improved Customer Service; Maximized Buying Convenience; E-Commerce Communities; Knowledge Audits; Customer Profile Databanks; Intelligent Agents; EDI Over the Internet; Electronic Clearinghouses; Online Software Resellers; Digital Marketing Issues; Webcasting and Push Technologies; E-Commerce Software; Online Financial Services; Virtual Trading; Internet Banking. (Part Contents).

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