This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume's contributors include both early-career and more established professionals and natives of seven countries in Latin America. Their contributions reflect on the epistemological roots of Popular Communication, and how those roots give rise to a research method, a pedagogy, and a practice, from decolonial perspectives.
Ana Cristina Suzina is a Leverhulme Early Career Fellow in the Institute for Media and Creative Industries at Loughborough University London.
Introduction: Popular Communication as an epistemology of the South.- Part 1 - Conceptual Fundamentals.- Chapter 1: Origins and developments of the concept of the popular in Latin America.- Chapter 2: Paulo Freire's ideas applied to popular and community communication.- Chapter 3: Democratic obstructions and new citizen roles in communication.- Part 2 - Developments in the field.- Chapter 4: The rural and the popular in Juan Díaz Bordenave's perspective on communication.- Chapter 5: The popular roots of community communication and its developments.- Chapter 6: A balance of the research in popular, community and alternative communication in Brazil (1972-2012).- Chapter 7: The theory of communication for good living.- Part 3 - Global Dialogues Chapter 8: Popular Communication and Communication for Social Change: an epistemological dialogue.- Chapter 9: A will for change - the roots of an approach to communication in Latin America.- Chapter 10: Popular Communication in Cabo Verde Part 4 - Actors, Contexts, Challenges.- Chapter 11: The significance of bottom-up processes in digital platforms of communication.- Chapter 12: Is there emancipation in technology?.- Chapter 13: One medium, one activist: the features of citizen participation in a digital culture.- Chapter 14: The role of the communication in the development of grassroots communication.