Speeding up New Product Development vs Rapid Development

A holistic comparison
LAP Lambert Academic Publishing
  • erschienen am 27. Januar 2018
  • Buch
  • |
  • Softcover
  • |
  • 80 Seiten
978-620-2-02204-0 (ISBN)
Since the beginning of the industry, society's growth has been carried out by developing new products to satisfy customers' undeserved needs. Nowadays, we clearly see that customers are demanding more variety of products to solve more concrete needs, which is making companies evolve into shorter lifecycles and more customizations to remain in the game. The key factor to achieve that is by having the best product development process but not all the projects are the same; for instance some could entail huge innovations and others mere actualizations. Therefore, distinguishing the different types of projects, and treating them according to their own needs, is essential to save costs and resources. In this thesis, some theoretical approach is going to be presented to see which are the factors that determine whether a project requires a whole implementation of the "New Product Development" process, or whether it needs a fast track one applying the "Rapid Development" concept. Once this is done, the goal is to assess how these two concepts are understood inside the companies, by studying the case of four of them and seeing how they understand and apply these processes in practice.
  • Englisch
  • Höhe: 220 mm
  • |
  • Breite: 150 mm
  • |
  • Dicke: 5 mm
  • 136 gr
978-620-2-02204-0 (9786202022040)
6202022043 (6202022043)
Berta Serradell obtained her Master's degree in Industrial Engineering and Management by UPC. She studied her last academic year in Oulu (Finland) where she built this Master Thesis, dedicating her research in improving and standardizing development processes. Since then, she has applied her knowledge in Hewlett Packard and Mahou-San Miguel group.

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