Winning Cover Letters

Following examples of costly cover letter mistakes, this book focuses on "The Power Impact Technique", a strategy that helps a job candidate determine the most important skills an employer is looking for and demonstrate how they can match those skills. Readers learn from real examples and get advice on everything from the salutation to the paper the letter is printed on. The text contains sample letters from clients that landed job interviews and a specific formula to creating a cover letter that aims to guarantee attention.