The fully revised new edition of the international bestseller
THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school?
THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
Stimulating new material brings this edition right up to date with critical business thinking. Including a new chapter on the platform economy and fresh technology and social media examples this book will energise and inspire you in equal measure.
Richard Reeves is a Senior Fellow at the Brookings Institution in Washington DC. He also teaches at Georgetown University. Before his move to the US 2012, he worked as Director of Strategy to the UK's Deputy Prime Minister, Nick Clegg. Richard's previous roles include Director of Demos, the London-based political think- tank; editor-at-large and columnist for Management Today; Society Editor of The Observer; Economics Correspondent of The Guardian; Research Fellow at the Institute for Public Policy Research.
John Knell is one of the UK's leading thinkers on the changing face of work and organizations, and as a strategy consultant works widely across the private, public and third sectors. Over the last ten years John has built an international reputation as a cultural policy analyst, working with governments, funders, cities, and major cultural institutions around the world. He has also been developing the 'Culture Counts' platform ( ) to support the use of the quality metrics that he has helped co-produce with the cultural sector in Australia and the UK. He was previously Director of Research and Advocacy at The Work Foundation, where he played a key role in transforming the organization into an authority on work issues. He has authored numerous reports on work, organizational change and public policy.
"Slick, short, funny and focused. And . . . more than 4,000 times cheaper than an MBA"--Independent PRAISE FOR PREVIOUS EDITION "For those who have not got the time, money or inclination to start an MBA course -- or just want to bluff their way through a business meeting -- this book condenses the essentials. The information is serious; the authors' style is reader-friendly."--The Times