Digital Marketing Strategies and Models for Competitive Business

Business Science Reference (Verlag)
  • erschienen am 27. März 2020
  • Buch
  • |
  • Kombi-Artikel
  • |
  • 240 Seiten
978-1-7998-3306-2 (ISBN)
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
  • Englisch
  • USA
IGI Global
  • Für höhere Schule und Studium
  • |
  • Für Beruf und Forschung
  • Höhe: 254 mm
  • |
  • Breite: 178 mm
978-1-7998-3306-2 (9781799833062)

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