Workplace learning professionals are often frustrated when senior executives and other top organizational leaders do not 'get' the value of learning and training initiatives. Often these same professionals are left wondering what 'measuring stick' is most meaningful to their company's purse strings holders. Based on interviews, surveys, research, and briefings with senior management and C-Level executives, this book reveals what specific learning measurements are and are not important to top level executives. Other evaluation books focus on tools and processes that company CLO's and other learning leaders 'believe' are important to top executives (since most published data is derived from CLO interviews and not CEO interviews). This book is different. Readers get straight answers from the top to help them develop strategies and measure that really matters to those at the top.
Jack J. Phillips, PhD, is the creator of the ROI Methodology, a revolutionary process that provides bottom-line accountability for organizational programs. With a PhD in human resource management and more than 30 years of corporate experience, Phillips consults with Fortune 500 companies and is an extensively published author and editor with more than 50 titles to his credit. As president and CEO of the ROI Institute, Patricia Pulliam Phillips, PhD, also has extensive experience helping organizations implement ROI programs. She is committed to ongoing research and practice and currently focuses on programs in workforce and community development in the social sector. Phillips holds a PhD in international development and has written 15 books on the subject of measurable performance. Both author live in Chelsea, Alabama
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