With the growth of social media in both our professional and private life, it makes sense for a business or corporation to harness the power and reach of social media to promote, educate or engage the pubic about their product or service. Organized into five sections: (i) Social Communication (ii) Social Marketing (iii) Social Selling (iv) Social Business (v) Social Impact The book will share through case studies how to encapsulate the power and usage of Social Media, how to select the appropriate global social network and how to draw up a campaign to make it work for you. Everything is interconnected and definitions are hard to make categorical or academic in this 'space', but the book will lead readers to understand better the 'fit' Social Media has to business now and how it has proven to be inescapable and invaluable.
Sprache
Verlagsort
Produkt-Hinweis
Maße
Höhe: 198 mm
Breite: 130 mm
ISBN-13
978-981-4634-35-9 (9789814634359)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Colin Miles is a recognized leader within the digital media industry. He has presented, chaired, or moderated at more than 150 conferences, seminars and workshops; including at the Mobile World Congress, the Social Media World Forum (SMWF), 'appsworld' Asia and GMIC Beijing. Vocationally, he is an online and mobile media entrepreneur, now leading Social Media marketing activities for global mobile and digital entertainment powerhouse InternetQ PLC. The company promotes its own range of social music and messaging Apps. In 2011, he was elected as Chairman of MEF Asia (www.mefmobile.org) and re-elected again in 2014. Colin is on the Judging panel for the GSMA s "Global Mobile Awards" held annually in Barcelona and for the Asian Communication Awards (ACAs) held in Singapore. Living and working in Asia for the past 20 years, he often tweets on social media and mobile industry matters, especially the 'App Economy.'"
