Facebook is one of the most important technology and media companies of the 21st century. Over the last decade, it has risen to become a significant force in the everyday life of a huge number of people and it has had a transformative social, cultural, and political impact across the world. Covering topics such as Facebook's acquisitions (Whatsapp, Instagram, Oculus Rift), Facebook games and challenges like Farmville, and privacy and ownership of Facebook profiles and posts, this short student-friendly book will explore the history, business model, cultural impact, and future of the titular social network. Discussion questions and further resources help students to engage critically with the way Facebook impacts everyday life.
William Merrin is an Associate Professor in Media and Communication, Swansea University.
Chapter 1. The History of Facebook
Chapter 2. Facebook's Business Model
Chapter 3. Data and Privacy
Chapter 4. Facebook's Cultural Impact
Chapter 5. Facebook and Politics
Chapter 6. Facebook and News
Chapter 7. Facebook's Future