From the authors who brought you one of the most iconic and impactful strategy books ever written - and changed the language of business forever with the power concepts of 'red oceans' and 'blue oceans' - comes Blue Ocean Shift.
Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide open blue oceans of new market space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here, you'll learn:
WHY focusing on the competition misses huge growth opportunities and HOW to expand your thinking on strategy beyond competing
WHY thinking creative destruction and disruption as sources of innovation is limiting and HOW you can grow through nondisruptive creation
HOW anyone in any organization can move from red to blue oceans with Blue Ocean Shift's systematic five-step process - not just entrepreneurs
WHY people's confidence is essential to create and execute your growth strategy and HOW to build it
WHY you should not build your growth strategy based on existing environmental and industry conditions and HOW you can shape them in your favour for growth
'Blue Ocean Shift takes the ground-breaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether'
Daniel H. Pink, bestselling author of Drive and To Sell Is Human
'Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a blue ocean initiative'
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets -- <b><i>Strategy + Business</i></b> Starred Review: Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. -- <b><i>Library Journal</i></b> Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers. -- <b><i>Publishers Weekly</i></b> An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. -- Forbes BLUE OCEAN SHIFT is great: Practical, useful, real-world. -- Inc. Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. -- <b><i>Ram Charan, CEO and board advisor, New York Times bestselling author of Execution</i></b> Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- <b><i>Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human</i></b>