Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.
This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.
Rezensionen / Stimmen
'An excellent read covering the current key components and chock full of useful advice.' -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *
Sprache
Verlagsort
Verlagsgruppe
BCS Learning & Development Limited
Zielgruppe
Maße
Höhe: 198 mm
Breite: 129 mm
Dicke: 6 mm
Gewicht
ISBN-13
978-1-78017-450-1 (9781780174501)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
What is Social Media?
Know What You Want To Achieve
Different Strokes For Different Folks
Who Are You?
Big Ideas In Small Spaces
How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest
How To Write Things People Want To Share
Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content
Timing is Everything: When To Post To Social Media
Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong
Do Not Feed The Trolls: How To Handle Online Unpleasantness
Tools of the Trade: From Apps To Analytics
Afterword
Appendix: The Top 11 Social Networks People Are Actually Using
