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Strategic Marketing in Practice 2005/06

Butterworth-Heinemann (Verlag)
Erschienen am 1. November 2005
Buch
Spiralbindung
104 Seiten
978-0-7506-6769-2 (ISBN)
11,10 €inkl. 7% MwSt.
Artikel ist vergriffen; siehe Neuauflage
Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.
 
Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.
Reihe
Sprache
Englisch
Verlagsort
Oxford
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Illustrations, unspecified
Maße
Höhe: 152 mm
Breite: 102 mm
ISBN-13
978-0-7506-6769-2 (9780750667692)
Schlagworte
Schweitzer Klassifikation
Thema Klassifikation
Newbooks Subjects & Qualifier
DNB DDC Sachgruppen
Dewey Decimal Classfication (DDC)
BIC 2 Klassifikation
BISAC Klassifikation
models of ,arketing; marketing contexts; Strategic MArketing activitites; Plans and planning processes; The role of strategic Marketing; Space analysis; Business intelligence; Role of information technology; KAM; Life cycle analysis; Effective customer orientation