The Patent Medicines Industry in Georgian England

Constructing the Market by the Potency of Print
 
 
Palgrave Macmillan (Verlag)
  • erschienen am 4. September 2018
 
  • Buch
  • |
  • Softcover
  • |
  • 336 Seiten
978-3-319-88841-5 (ISBN)
 
In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers' 'imagination' increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.
Softcover reprint of the original 1st ed. 2018
  • Englisch
  • Cham
  • |
  • Schweiz
Springer International Publishing
  • Für Beruf und Forschung
  • 7 farbige Tabellen, 2 s/w Abbildungen, 7 farbige Abbildungen
  • |
  • 7 Tables, color; 7 Illustrations, color; 2 Illustrations, black and white; XVI, 320 p. 9 illus., 7 illus. in color.
  • Höhe: 210 mm
  • |
  • Breite: 148 mm
  • |
  • Dicke: 18 mm
  • 436 gr
978-3-319-88841-5 (9783319888415)
10.1007/978-3-319-69778-9
weitere Ausgaben werden ermittelt

Alan Mackintosh is Research Fellow in the Centre for the History and Philosophy of Science at the University of Leeds, UK. He is a former Consultant Cardiologist at Leeds Teaching Hospitals, and Clinical Senior Lecturer at the University of Leeds. He is also a Fellow of the Royal College of Physicians of London and of the European Society of Cardiology.

1. Introduction.- 2. The Status of Patent Medicines.- 3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly.- 7. Utilising the Imagination as Therapy.- 8. Harnessing the Potency of Print.- 9. The Legacy of the Patent Medicines Industry.

"This is an interesting book that explores uncharted waters or, more exactly, looks differently at waters that had previously been analyzed, but in a superficial way. It fills a gap in the history of pharmacy and medicines, between the continuity of ancient and medieval tradition that slowly faded up to the late 16th century and the development of modern chemistry and the industrial revolution, leading to the creation of the pharmaceutical industry." (Alain Touwaide, Doody's Book Reviews, April, 2018)
 
"This is an interesting book that explores uncharted waters or, more exactly, looks differently at waters that had previously been analyzed, but in a superficial way. It fills a gap in the history of pharmacy and medicines, between the continuity of ancient and medieval tradition that slowly faded up to the late 16th century and the development of modern chemistry and the industrial revolution, leading to the creation of the pharmaceutical industry." (Alain Touwaide, Doody's Book Reviews, April, 2018)

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