Public Relations for Schools

A Resource Guide for Principals (PB)
 
 
Information Age Publishing
  • erschienen am 30. Juli 2005
 
  • Buch
  • |
  • Softcover
  • |
  • 208 Seiten
978-1-59311-257-8 (ISBN)
 
While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to information about public relations, it is replete with examples of good public relations practices.
  • Englisch
  • Greenwich
  • |
  • USA
  • Für Beruf und Forschung
  • Höhe: 234 mm
  • |
  • Breite: 156 mm
  • |
  • Dicke: 11 mm
  • 300 gr
978-1-59311-257-8 (9781593112578)
1593112572 (1593112572)
weitere Ausgaben werden ermittelt
Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chpater 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chpater 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chpater 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.

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