Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.
Preface; Acknowledgements; 1 Perfect letters; 2 Practical letters; 3 Presenting language; 4 Genre and layout; 5 Persuasion, information, art; 6 Picture language; 7 Evidence for design decisions; 8 Positive typography; Appendix 1: Dogma for designers; Appendix 2: Good practice in typesetting; Further reading; Index
This is one of the most valuable books on typography I have ever read. This little book contains a depth of knowledge rarely found in books twice its size. * Rod McDonald, type designer and Typographic Advisor, Sheridan College, Ontario * Paul Luna knows everything about Typography, that mysterious science, practised by many, understood by few. He shares his vast knowledge in terms that everybody will understand. Anybody who has to communicate with type (and who doesnt?) needs this book. * Erik Spiekermann, type designer, and founder of Metadesign, FontShop, and Edenspiekermann *