Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

How to Succeed in the World's Next Big Growth Market
Harvard Business Review Press
  • erscheint ca. am 20. November 2018
  • Buch
  • |
  • Hardcover
  • |
  • 256 Seiten
978-1-63369-440-8 (ISBN)
The definitive book on doing business in Africa.

Demystifies a large, complex, poorly understood market.
Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa.
Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies.
Draws on exclusive interviews with leading Africa-based CEOs.


Senior executives considering or already doing business in Africa.
Consultants advising companies on Africa strategy.
Policy makers and anyone concerned about economic development in Africa.
Business courses on Africa.

Announced first printing: 20,000
Laydown goal: 4,500
  • Englisch
  • USA
  • Gewebe-Einband
  • Höhe: 235 mm
  • |
  • Breite: 156 mm
978-1-63369-440-8 (9781633694408)
1633694402 (1633694402)
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Acha Leke is a Senior Partner in McKinsey's Johannesburg office and supports clients in their Public Sector, Social Sector, and Private Equity Practices, among others. As a member of the McKinsey Global Institute (MGI) Council, Acha also advises MGI on research related to productivity, competitiveness, and growth, particularly in African economies. He started his McKinsey career as a summer associate in the Johannesburg office in 1998 and rejoined the firm in Atlanta in August 1999. He transferred back to Johannesburg in January 2002 to help expand the firm's activities across Sub-Saharan Africa. He relocated to Lagos in 2010 to open the firm's newly established office in Nigeria and returned to South Africa in 2014. He is currently leading McKinsey's expansion efforts across Francophone Africa.

Mutsa Chironga is a Partner in McKinsey's Johannesburg office. The focus of his work is serving major banks on strategy and expansion across the African continent. He is the lead author of "Lions on the Move: The Progress and Potential of African Economies" and a related article in Harvard Business Review, "Cracking the Next Growth Market: Africa." Mutsa frequently addresses audiences in Asia, Europe, and North America on strategies for entering or expanding in Africa.

Georges Desvaux is the McKinsey Managing Partner for Africa. From 2011 to 2015, he was the Managing Partner of Japan. He also worked in Beijing from 1999 to 2006 and Paris from 2006 to 2011. He has supported retailers, financial institutions, and technology companies on international growth, post-merger integration, marketing capabilities, customer satisfaction, lean operations, and organizational design. Georges is a Leader of the Marketing Practice and has authored articles and research on consumer and macroeconomic trends as well as building McKinsey's Consumer Insights and Analytics capabilities.

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