Ethical Issues in International Marketing

Routledge Member of the Taylor and Francis Group (Verlag)
  • 1. Auflage
  • |
  • erschienen am 25. Juli 1995
  • Buch
  • |
  • Hardcover
  • |
  • 136 Seiten
978-1-56024-735-7 (ISBN)
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:A social contract for analyzing and evaluating the activities of transnational corporations in developing countriesThe relationship of marketing ethics to gray markets for consumer goodsHow moral commitment is shaped by socialization and role of culture in TurkeyThe relationship between Egyptian consumers'ideology and theirperceptions of ethical behaviorReaders who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
  • Englisch
  • New York
  • |
  • USA
Taylor & Francis Inc
  • Für Beruf und Forschung
  • 386 gr
978-1-56024-735-7 (9781560247357)
1-56024-735-5 (1560247355)
weitere Ausgaben werden ermittelt
ContentsIntroduction The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective The Impact of International Gray Marketing on Consumers and Firms Ethical Decision Making in Turkish Sales Management Consumer Ethics in Developing Countries: An Empirical Investigation Index Reference Notes Included
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