Pitch Perfect

Raising Capital for Your Startup
 
 
Apress
  • 1. Auflage
  • |
  • erschienen am 25. August 2020
 
  • Buch
  • |
  • Softcover
  • |
  • 120 Seiten
978-1-4842-6064-7 (ISBN)
 
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the "problem" isn't worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it's already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup's future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
1st ed
  • Englisch
  • CA
  • |
  • USA
  • Für Beruf und Forschung
  • 20 s/w Abbildungen
  • |
  • 20 Illustrations, black and white; XIII, 103 p. 20 illus.
  • Höhe: 235 mm
  • |
  • Breite: 155 mm
  • |
  • Dicke: 6 mm
  • 195 gr
978-1-4842-6064-7 (9781484260647)
10.1007/978-1-4842-6065-4
weitere Ausgaben werden ermittelt
Haje Jan Kamps is an experienced author, entrepreneur, speaker, and business advisor. He has written 10+ books about photography, published by Wiley, Focal Press, Pixiq, Ilex, and others. His books have been translated into a dozen languages. Frequently on the speaking circuit, Haje has been on stage in the UK, Norway, Denmark, Russia, Israel, Iceland, and the US, talking about various aspects of entrepreneurship. Alongside his own books, he has also ghost-written a number of books, including Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company and a handful of photography titles. Haje has founded four companies, including a hardware company in the photography space (Triggertrap), a software-as-a-service marketing company (ScreenCloud), a chatbot company that helped people have their very first conversation about death (LifeFolder), and the very first photography news site in Norway. Over the past decade, he has mentored more than a hundred startups, and he has seen thousands of pitches - the good, the bad, and the ugly. These days, Haje is working as a full-time founder coach, helping startup founders build companies that stand the test of time. And - yes - create perfect pitches.

1. Storytelling and Why it's so Important

2. How Venture Capital Works

3. How to Design you Pitch Deck

4. What Slides will you Need?

5. Slide: The Problem - and Why it is Worth Solving

6. Slide: The Solution - and How you are Different from Other Solutions on the Market

7. Slide: The Product - What Does the Solution Actually Do?

8. Slide: Market- Where is the Market Today? Where is it Going?

9. Slide: Team - Why You are the Right People to Solve this Problem

10. Slide: Traction - How are you Measuring Your Success to Date? What Milestones Have you Hit?

11. Slide: The Moat - Why is it Hard for other Startups to do What You're Doing?

12. Slide: Business Model - How are you Going to Make Money?

13. Slide: Go-To-Market Strategy - What's the 'Beach-head Audience,' and How are you Going to Reach Them?

14. Slide: Competitors - Who Else is in the Market? How Else are your Customers Solving the Same Problem?

15. Slide: The Ask- How Much are you Raising, and What are you Going to Accomplish with that Money?

16. Slide: Timing - Why is Now is the Perfect Time to Start this Company?

17. The Take-Home Deck- Should You Have Multiple Versions of your Pitch Deck?

18. Who Should you be Talking To? Creating an Investor Lead List

19. Getting Introductions- So, How do you Get in Front of the Right People?

20. The Investment Thesis- Your Potential Investors Have a Thesis They Use to Guide Their Investments. It's Helpful to Know What it is.

21. Further Reading - Now that you Have a Pitch, What Else do you Need to Know?

You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.

Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the "problem" isn't worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it's already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.

How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup's future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

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