The B Corp Handbook: How to Use Business as a Force for Good

 
 
Berrett-Koehler (Verlag)
  • erscheint ca. am 13. Oktober 2014
 
  • Buch
  • |
  • Softcover
  • |
  • 224 Seiten
978-1-62656-043-7 (ISBN)
 
Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries-led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy-in a global movement to redefine success in business.

Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations-B Corps for short-and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
  • Englisch
  • San Francisco
  • |
  • Großbritannien
  • Höhe: 233 mm
  • |
  • Breite: 154 mm
  • |
  • Dicke: 20 mm
  • 360 gr
978-1-62656-043-7 (9781626560437)
1626560439 (1626560439)
weitere Ausgaben werden ermittelt
Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell.

Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry's, Nutiva, and CleanWell.
The B Corp DECLARATION of INTERDEPENDENCE (Preface)
FOREWORD
INTRODUCTION

Part One: Overview
Using Your Business as a Force for Good is Good for Business
A Brief History from A to B: AND 1 to B Corps
B Corps: The Quick and Dirty
Why B Corps Matter

Part Two: 10 Benefits of Becoming a B Corporation
Being Part of a Community of Leaders with Shared Values
Increasing Your Credibility & Building Trust
Generating Press
Benchmarking Your Performance & Gaining Internal Alignment
Attracting Investors
Protecting Your Mission for the Long Term
Attracting Talent & Engaging Your Employees
Building Collective Voice
Saving Money
Leading a Global Movement

Part Three: The B Impact Assessment: How to Use Business as a Force for Good
Good for Workers
Good for Communities
Good for the Environment
Good for the Long Term
Good to the Core

Part Four: The Quick Start Guide
CONCLUSION
FAQ
APPENDIX
RESOURCES
Acknowledgments
Index
Author promo
About the Author
About B Corp

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