Routledge Handbook of Political Advertising

Routledge (Verlag)
  • 1. Auflage
  • |
  • erschienen am 10. Dezember 2019
  • Buch
  • |
  • Softcover
  • |
  • 418 Seiten
978-0-367-87267-0 (ISBN)
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising ontelevision and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budgeton television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role thattelevision advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • Höhe: 248 mm
  • |
  • Breite: 171 mm
  • 770 gr
978-0-367-87267-0 (9780367872670)
weitere Ausgaben werden ermittelt
Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander University Erlangen-Nürnberg, Germany. She was a visiting scholar at the University of Minnesota in Minneapolis, a Research Fellow at the Shorenstein Center, Harvard University and a guest researcher at the University of Gothenburg, Sweden. She is presently the Chair of the Political Communication Research Section of IAMCR. Her research interests are political communication, media systems and media policy. Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard's Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional journals.
Table of ContentsList of TablesList of FiguresContributorsPart I: General PerspectivesChapter 1: Ample opportunities - mostly regulated. Political advertising across the world. Christina Holtz-BachaChapter 2: Modern Political Advertising and PersuasionSteve Jarding, Steve Bouchard & Justin HartleyChapter 3: Methodological ApproachesMichael W. Kearney & Mary C. BanwartChapter 4: Gender and Political Advertising: Content and EffectsDianne BystromChapter 5: Negative advertisingTodd L. BeltChapter 6: The Effects of Political AdvertisingTravis N. Ridout & Jenny L. HollandPart II: Airtime With No Charge For Electoral Advertising Chapter 7: Political Advertising in ArgentinaMartín D'AlessandroChapter 8: Prime Time Electoral Propaganda: the Brazilian Model of Free AirtimeAlessandra Aldé & Felipe BorbaChapter 9: Political Advertising in Chile: State of play in a period of changesAlberto Pedro López-Hermida RussoChapter 10: The Role of Political Advertising in the Czech RepublicJan Jirák & Anna MatuskováChapter 11: Political advertising in France: the story and effects of a slow liberalizationAlexandre Borrell & Jamil Dakhlia Chapter 12: Does Political Advertising still have an impact on the Outcome of Election Campaigns? Political Advertising in HungaryJolán RókaChapter 13: Political advertising in Italy </
'Holtz-Bacha and Just have compiled a comprehensive handbook on political advertising in many countries around the world. It has first-rate writers who concisely and effectively convey the latest in ad messaging and impact. If you want to know what works and why, this is the book for you. Both practitioners and researchers will benefit from this handbook.' - Darrell West, Vice President and Director - Governance Studies and Founding Director - Center for Technology Innovation, Brookings Institute, USA

Versand in 15-20 Tagen

47,11 €
inkl. 7% MwSt.
in den Warenkorb