Cesar Chavez urged the farm laborers of America to proclaim, "Si se puede--Yes, we can!" An indefatigable speaker, writer, and organizer, Chavez developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the very center of his career. By merging thought and character in his themes, arguments, and explanations, he identified with the character of his listeners. Award-winning scholars John C. Hammerback and Richard J. Jensen offer a thorough examination of how Chavez developed his speeches and writings to further his agenda for union activism. They analyze his world view, the rhetorical approaches he took, and many of his own texts, showing that although bron into one of the least powerful segments of American society, Chavez led the farm-labor movement to unprecedented heights.
John C. Hammerback is a professor of speech communications at California State University, Hayward. Richard J. Jensen is a professor at the Greenspun School of Communication at the University of Nevada, Las Vegas. Together they also co-edited the anthology The Words of Cesar Chavez, published by Texas A&M University Press in 2002.
"...provocative... [the authors] know the man, the movement, the epoch, and they know it in their bones. If we ever develop a canon, this volume will have a place in it." - Rhetoric Review
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