Trish Hall's essential new work on writing well is a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall has spent years immersed in argument, passion and trend-setting ideas-but also in tangled sentences, migraine-inducing jargon and dull-as-dishwater writing. Drawing on her experience editing everyone from Nobel Prize winners and global strong-men (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants and authors.
Setting out the core principles for connecting with readers, Writing to Persuade combines boisterous anecdotes with practical advice, offering an accessible guide to the art of effectively communicating above the digital noise of the twenty-first century.
Hall is a skilled and insightful writer who knows how persuasion happens... But her book isn't just about writing; it's about influencing anyone at all, whether in writing or in life... Along the way, a few mysteries are unraveled: why lies on Twitter are more popular than facts; why Republicans are better persuaders than Democrats.--Patricia T. O'Connor Part memoir, part style manual, this book presents the rules of persuasion as Hall has seen them at play. She acknowledges that, like all rules, hers could be broken--but, after reading her clear and researched explanation of each one, it's hard to imagine how.... At the core of Hall's advice is a focus on the power of empathy: finding common ground to find a path forward, advice that extends far beyond the pages of an essay. Woven throughout are fascinating anecdotes from Hall's career; stories of chasing the truth, interrogating her own opinions, and encouraging others to do the same.--Booklist Trish Hall has, ostensibly, written a book about writing. But it's so much more than that: it's a book about living, filled with so much excellent advice that I want to give it to everyone I know.--Ruth Reichl, author of My Kitchen Year Trish Hall is a remarkably gifted writer and editor--I've watched her turn drivel into prose and rambling thoughts into elegant arguments. At long last, she's revealing her secret sauce. She doesn't just tell you how to be more convincing; she shows you by example. This is one of the most useful books I've ever read on writing.--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Power Moves Profound.... This book offers sound, well-reasoned advice that will benefit any writer.