Driving Digital Strategy

A Guide to Reimagining Your Business
 
 
Harvard Business Review Press
  • erschienen am 1. August 2018
 
  • Buch
  • |
  • Hardcover
  • |
  • 256 Seiten
978-1-63369-268-8 (ISBN)
 
Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.

Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
  • Englisch
  • USA
  • Für Beruf und Forschung
  • Höhe: 244 mm
  • |
  • Breite: 169 mm
  • |
  • Dicke: 26 mm
  • 502 gr
978-1-63369-268-8 (9781633692688)
163369268X (163369268X)
weitere Ausgaben werden ermittelt
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.

Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323
Advance Praise for Driving Digital Strategy

Hubert Joly, Chairman and CEO, Best Buy--
"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment."

Ajay Banga, President and CEO, Mastercard--
"Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights."

Shantanu Narayen, President and CEO, Adobe--
"Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind."

R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs--"Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age."

David Kenny, Senior Vice President, IBM Watson and IBM Cloud--
"Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."

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