Driving Digital Strategy: A Guide to Reimagining Your Business

A Guide to Reimagining Your Business
Harvard Business Review Press
  • erscheint ca. am 1. August 2018
  • Buch
  • |
  • Hardcover
  • |
  • 256 Seiten
978-1-63369-268-8 (ISBN)
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation.

Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization.

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.
  • Englisch
  • USA
  • Für Beruf und Forschung
  • Höhe: 235 mm
  • |
  • Breite: 155 mm
978-1-63369-268-8 (9781633692688)
163369268X (163369268X)
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Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the Co-Chair of the Executive Program on Driving Digital Strategies. In the recent past, he has taught an elective course on digital marketing strategy to MBA students and the Advanced Management Program to senior managers. From 2008 to 2013, he served as the head of the marketing unit. Sunil advises and speaks to companies around the world. Some of his representative clients include American Express, BJ's Wholesale Club, Duracell, IBM, Heineken, Johnson & Johnson, McKinsey & Company, Novartis, Novo Nordisk, TD Bank, Telefonica, Unilever, and Vodafone.

Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323

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