This is the incredible story of the rise of Snapchat, looking at how it went from a frat boy fantasy to a multi-billion dollar unicorn start-up - and turning down a three-billion-dollar offer from Facebook in the process.
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BILLY GALLAGHER is an MBA candidate at Stanford's Graduate School of Business. He has worked in venture capital and as a writer at TechCrunch, which he joined as a Stanford sophomore, writing a profile of a popular startup on campus: Snapchat. Billy wrote over a dozen exclusive pieces on Snapchat. His writing has also appeared in the New York Times and Playboy.
"A fast-paced, highly readable history of one of the defining companies of our time. If you're interested in Snapchat, or just plain mystified by it, you must read this book." * Brad Stone, author of THE EVERYTHING STORE and THE UPSTARTS * "A first-rate behind-the-scenes business story" * Blake J. Harris, author of CONSOLE WARS * "Gallagher takes you as close as you can get ... [A] surprisingly candid book. It will probably remain the long-lasting, definitive history of the early years of a company whose unique feature is how briefly its media and messages last" -- Antonio Garcia-Martinez * Washington Post * "In the grand tradition of Ben Mezrich's The Accidental Billionaires... an engaging look into a fascinating subculture of millions" * Booklist * "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination" * Wall Street Journal *
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