Sustainable and Collaborative Tourism in a Digital World

 
 
Goodfellow Publishers Limited
  • erscheint ca. am 1. Dezember 2020
 
  • Buch
  • |
  • Softcover
  • |
  • 256 Seiten
978-1-911635-77-2 (ISBN)
 
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.

With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.

Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.

Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.

Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.
  • Englisch
  • Oxford
  • |
  • Großbritannien
  • Für Beruf und Forschung
40 Figures
  • Höhe: 234 mm
  • |
  • Breite: 156 mm
978-1-911635-77-2 (9781911635772)

Preface (Iis Tussyadiah); Preparing for the Future of Travel & Tourism: Part 1. Technology and value (co-)creation: Ch 1 Absorptive capacity, co-creation and tourism: an analysis of the literature (Michelle Moraes, Aurea Rodrigues, Antonia Correia and Metin Kozak); Ch 2 The role of social interaction in tourism co-creation: A qualitative study of Chinese visitors to Japan (Xing HAN, Carolus PRAET and Liyong WANG); Ch 3 Emotional Interactions in Festival: How do Consumers to Build a Collective Emotional Experience? (Nico Didry and Jean-Luc Giannelloni); Part 2. Platforms and collaborative economy: Ch 4 Collaborative economy referred to tourism, the new deal for consumers in the European Union (Canales Gutierrez); Ch 5 An Analysis of Meal-Sharing Reviews to Explore Serendipity (Marina Petruzzi, Aurea Rodrigues, Michelle Moraes and Antonia Correia); Ch 6 Service Failures in Peer-to-Peer Accommodation Service: Consumer Tolerance towards Collaborative Service Quality (Marie Dewitte, Jerome Mallarge and Alain Decrop); Part 3. Sustainable tourism development; Ch 7 Virtual Reality as a Lever for Economically Sustainable Development of Wine; Ch 8 Host-Tourist Interactions and Residents' Attitudes towards Sustainable Tourism Development: The Case of North Cyprus (Ali Ozturen, Arash Akhshik and Foad Irani); Ch 9 Challenges to sustainability in prospective World Heritage sites: The case of Iznik/Nicaea, Turkey as an up-and-coming tourism destination (Sina Kuzuoglu and Stella Kladou); Part 4. Technology, millenials and over-tourism: Ch 10 How Digital Strategy Increases Over-Tourism - The Case of Barcelona (Stephane Bourliataux Lajoinie, Josep Lluis del Olmo Arriaga and Frederic Dosquet); Ch 11 Residents' perception of cruise tourists in an overcrowded city: the case of Venice (Giacomo Del Chiappa, Francesca Checchinato and Marcello Atzeni); Ch 12 Intangible Heritage Consumption by Millennial Tourists (Andreia Pereira, Carla Silva, Claudia Seabra and Manuel Reis); Index

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