The Semiotics of Emoji

The Rise of Visual Language in the Age of the Internet
 
 
Bloomsbury Academic (Verlag)
  • erschienen am 17. November 2016
 
  • Buch
  • |
  • Softcover
  • |
  • 208 Seiten
978-1-4742-8198-0 (ISBN)
 
Explores what emojis can teach us about language and the future of communication.
  • Englisch
  • London
  • |
  • Großbritannien
Bloomsbury Publishing PLC
  • Für höhere Schule und Studium
  • Höhe: 140 mm
  • |
  • Breite: 241 mm
  • |
  • Dicke: 18 mm
  • 284 gr
978-1-4742-8198-0 (9781474281980)
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Marcel Danesi is a Professor at the University of Toronto, Canada. He is known for his work in semiotics and youth culture. He has published on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistics and semiotics, and published a series of books on advertising as a sign system.
1. Emoji and Writing Systems

Defining Emoji
Writing Systems
Writing as Social Practice
Stylization
Research Method

2. Emoji Uses

Phatic Function
Emotive Function
Standardization
Ambiguity
Culture-Coding

3. Emoji Competence

General Features
The Emoji Code
Core Emoji
Peripheral Emoji
Compression


4. Emoji Semantics

The Thesaurus Effect
Framing
Connotation
Facial Emoji
Blending
The Power of Images

5. Emoji Grammar

Calquing
Conceptualization
Syntactics
Rebus Writing
Overview

6. Emoji Pragmatics

Pragmatic Competence
Salutation
Punctuation
Other Pragmatic Functions
Some Relevant Questions and Findings

7. Emoji Variation

Cross-Cultural Variation
Usage According to Nation
Cultural Coding
Visuality
Adjacency Pair Variation
Cartoon Style Literacy

8. Emoji Spread

Emoji-Only Writing
Emoji Translations
Emoji in Advertising
Effort

9. Universal Languages

Artificial Languages
Blissymbolics
The Emoji Code

10. A Communication Revolution?

The Global Village
Emoji as Trend
The Future of Emoji

References
The main contributions of Danesi's work are, first, his report on the survey of a hundred eighteen to twenty-two-year-old university students - fifty males and fifty females - along with examples of their text messages. * Times Literary Supplement * Danesi maintains a healthy level of scepticism about the applications and future of the emoji, especially when it comes to "translations" of classics such as Moby-Dick and Alice in Wonderland. * The Sydney Herald * The Semiotics of Emoji is an important reminder of the limitations of language and sound, and how much visual symbols can aid human interaction and add to the richness of communication. * Inspector Insight * Danesi's goal was to provide readers with a look at emoji that was accessible to everyone ... He reached that goal by providing a great balance of information coming from his vast experience in various fields. * The Linguist List *

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