Understanding Communication Research Methods

A Theoretical and Practical Approach
Routledge (Verlag)
  • erschienen am 13. November 2018
  • Buch
  • |
  • Softcover
  • |
  • 324 Seiten
978-1-138-05268-0 (ISBN)
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
2 New edition
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • Neue Ausgabe
  • 25 s/w Tabellen
  • |
  • 25 Tables, black and white
  • Höhe: 254 mm
  • |
  • Breite: 178 mm
  • |
  • Dicke: 19 mm
  • 612 gr
978-1-138-05268-0 (9781138052680)
113805268X (113805268X)
weitere Ausgaben werden ermittelt
Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more thanten journals, and served as the editor of the Journal of Intercultural Communication Research (2010-2019) and Speaker & Gavel (2010-2015). He has held and holds various leaderships position in the National Communication Association, International Communication Association, the World Communication, and holds Professorships at the University of Jyväskylä, Universidade Aberta, and the Universidade de Coimbra.

Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997-2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
Introduction to Research and Research Paradigms
Chapter 1 - Introduction & Ethics
Chapter 2 - Social Scientific Paradigm
Chapter 3 - Interpretive Paradigm
Chapter 4 - Critical Paradigm

Research Design
Chapter 5 - Data
Chapter 6 - Evaluating Research
Chapter 7 - Hypotheses and Research Questions

Research Methods
Chapter 8 - Ethnography
Chapter 9 - Interviewing
Chapter 10 - Focus Groups
Chapter 11-Social Media
Chapter 12 - Content Analysis - Qualitative
Chapter 13 - Content Analysis - Quantitative
Chapter 14 - Discourse Analysis
Chapter 15 - Surveys
Chapter 16 - Descriptive Statistics
Chapter 17 - Inferential Statistics
Chapter 18 - Mixed Methods
Chapter 19 - Rhetorical Criticism
Chapter 20 - Critical Cultural Methods

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