This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures.
Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.
Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.
Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.
Dr. Eric Carlson recently retired as Dean's Executive Professor of Entrepreneurship and director of the Global Social Benefit Institute at Santa Clara University's Leavey School of Business.
Dr. James Koch is Emeritus Don C. Dodson Distinguished Service Professor of Management and former dean of the Leavey School of Business at Santa Clara University, where he also served as acting dean of the School of Engineering.
Part I: Background
1. Top-Down and Bottom-Up Theories of Social Progress
2. The Market at the Base of the Pyramid
3. Paradigms for Social Venture Business Plans
Part II: Managing a Sustainable/Scalable Social Business
4. Mission, Opportunity, Strategies
5. The External Environment
6. The Target Market Segment
7. Operations and Value Chain
8. Organization and Human Resources
9. Business Model
10. Metrics and Accountability
Part III: Execution
11. Operating Plan
13. The Path Forward
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