Working Backwards

Insights, Stories, and Secrets from Inside Amazon
St. Martin's Press
  • erschienen am 9. Februar 2021
  • Buch
  • |
  • Softcover
  • |
  • XVIII, 286 Seiten
978-1-250-27571-4 (ISBN)
An insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts--a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life--Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company--no matter the size--the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices--shared here for the very first time.
International Edition
  • Englisch
Macmillan USA
  • Höhe: 236 mm
  • |
  • Breite: 162 mm
  • |
  • Dicke: 25 mm
  • 350 gr
978-1-250-27571-4 (9781250275714)
COLIN BRYAR currently serves as an advisor to companies to help them scale their businesses. He worked side by side with Jeff Bezos as his Technical Advisor, overseeing pivotal Amazon businesses being ideated and built: Amazon Prime, Amazon Web Services, Kindle, and Fulfillment by Amazon. BILL CARR is the COO of OfferUp, a mobile marketplace for local buyers and sellers in the U.S. Before that, he spent more than 15 years at Amazon leading the company's digital music and video business including Amazon Music, Prime Music, Amazon Video, Prime Video, and Amazon Studios.

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