Mapping a Winning Strategy

Developing and Executing a Successful Strategy in Turbulent Markets
Emerald Publishing Limited
  • erschienen am 10. September 2018
  • Buch
  • |
  • Hardcover
  • |
  • 220 Seiten
978-1-78756-130-4 (ISBN)
In an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain, complex and ambiguous) business environment. A new approach to strategic decision-making is required to motivate and mobilize stakeholders to achieve the business's overarching goals, such as making a profit and delivering on people- and planet-related objectives. Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. This method uses visual maps to engage colleagues throughout the organization, ensuring that every stakeholder's voice is considered by avoiding a top-down approach. It also enables business leaders to identify the strategic issues they face without distraction, so that a clear path is formed towards the best strategic plan. By mapping out the most effective strategy, organizations can anticipate and manage roadblocks to strategic change and make winning and well-executed operational choices.
  • Englisch
  • Bingley
  • |
  • Großbritannien
  • Für Beruf und Forschung
  • mit Schutzumschlag (bedruckt)
  • Höhe: 239 mm
  • |
  • Breite: 161 mm
  • |
  • Dicke: 22 mm
  • 539 gr
978-1-78756-130-4 (9781787561304)
weitere Ausgaben werden ermittelt
Marc Baaij, PhD is an associate professor
of strategy at the Erasmus University in The Netherlands. He coaches managers
on real-world strategy projects. Baaij has previously been a strategy
consultant and a research manager at The Boston Consulting Group. Marc has
authored many articles for scientific and professional journals, as well as
professional titles and textbooks on the strategy and problem-solving methods
used by top-tier consultants. He has also worked for IBM, and holds degrees in
economics and strategy.Patrick Reinmoeller, PhD is a professor of
strategic management and the academic head of the 'Directors as Strategic
Leaders' programme at the Cranfield School of Management. He was previously a
professor at the Japan Advanced Institute of Science and Technology and Erasmus
University, where he retains a part-time position. Reinmoeller's research on
innovation, organizations and strategy has been published in several leading
journals, including the Academy of Management Journal, the Asia-Pacific
Management Journal, Organization Studies, and the MIT Sloan Management Review.
He speaks and consults for companies worldwide.
Why Read this Book?Chapter 1:
Overcoming the Challenges of Strategy with the Mapping Method
Chapter 2:
Engaging Critical Stakeholders to Support the Strategy Process
Chapter 3:
Spotting the Real Strategic Issues
and Developing Superior Insights
Chapter 4:
Developing Superior Strategic Options and Making Winning Choices
Chapter 5:
Making Your Strategy Work - Anticipating Execution Issues
Chapter 6:
Looking Ahead - Developing Strategies for Anticipating Your Future
Chapter 7:
Getting Started - Using the Mapping
Method in Practice
Baaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice. -- Annotation (c)2018 * ( *

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