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Sie sind hier: Schweitzer Portal RWS > International Bookstore > Intellectual Property > Trademarks

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International Bookstore: Intellectual Property | Trademarks

Abbildung: "The International Brand Valuation Manual"

The International Brand Valuation Manual

A complete overview and analysis of brand valuation techniques, methodologies and their applications

Gabriela Salinas

Wiley, J.

1. Aufl., 448 Seiten

EUR 57,90

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This "one-stop" source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

Abbildung: "Trade Mark Law and Sharing Names"

Trade Mark Law and Sharing Names

Exploring Use of the Same Mark by Multiple Undertakings

Fhima, Ilanah Simon

Edward Elgar, GB

224 Seiten

EUR 73,80

According to the European Court of Justice a trade mark must unequivocally point to the goods of one undertaking without any possibility of confusion, in order to fulfill its essential function. However, as this book demonstrates, there are a number of points throughout the trade mark system where multiple undertakings share the same name, either unwillingly, or by consent of the parties involved. The book attempts to identify the points at which names are shared, to examine the practical and theoretical implications of this sharing for the parties involved and to analyse what we can learn from the sharing process about the nature of, and interests protected by, the trade mark system.

Abbildung: "ICC Model International Trademark Licence"

ICC Model International Trademark Licence

ICC International Chamber of Commerce, F

92 Seiten

EUR 80,25

Die Lizenzvergabe von Handelsmarken kommt im modernen Wirtschaftsleben häufig vor und betrifft große und kleine Unternehmen aller Branchen. Das englischsprachige Werk ICC Model International Trademark Licence ist der neueste Mustervertrag in der Reihe der internationalen, für die Wirtschaft konzipierten Musterverträge der ICC.

Abbildung: "Community Trade Mark Handbook"

Community Trade Mark Handbook

ITMA / CIPA (editors)

Sweet & Maxwell, UK

1 volume, 2 releases per year

EUR 698,00

The increasing importance of, and huge number of decisions from the OHIM created a need for the Institute of Trade Mark Attorneys and the Chartered Institute of Patent Agents to join forces to produce this authoritative guide to the Community Trade Mark.
Published in loose-leaf format and providing the first comprehensive analysis of the topic, the Community Trade Mark Handbook draws on the experience of the best practitioners in the UK and is presented in a clear and concise style to give the reader different levels of information.

International Bookstore - www.schweitzer-online.de

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www.schweitzer-online.de
Tel. 089-55134-0 - Fax 089-55134-101
Bettina Kube - T. 089-55134-248
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Claudine Melcher - T. 089-55134-247
c.melcher@schweitzer-online.de

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